At Embelex, we believe there are endless possibilities for brands to engage consumers in real and impactful ways. We power some of the world’s most dynamic and creative brands.
Underpinning the Embelex ecosystem is our full-service, end-to-end capabilities and a commitment to deliver for our customers across every dimension – from creative execution to performance quality and speed-to-market.
Brands need an end-to-end solution that can deliver creatively while also powering a consistent experience that delivers real business value. Embelex solves that need by delivering exceptional value, scale and flexibility. This end-to-end capability – supported by operations across six continents – ensures that we are where our customers need us, when they need us.
Combining decades of materials science innovation with secure, global supply chain capabilities, Embelex helps brands create the right impact. Today our portfolio includes high stretch, decorative, and durable transfers, to reflective and low temperature applications, embroidery, woven patches, specialty products and beyond. But that’s today. Everyday, we’re focused on building innovative solutions addressed at our customers’ – and their customers’ – biggest challenges.
We operate a proprietary, intelligent network supported by category-leading technology to give brands advanced execution and insight. We do this with a sustained focus on creative innovation, supported by our experiential and innovation hubs around the world, curated newness collections and ongoing investments to help brands stay ahead of, and shape, emerging trends.
At the core of everything we do, is a commitment to helping our customers deliver on their sustainability goals, and in turn we seek to push the industry forward with solutions and services that reduce impact and waste and improve efficiency.
We think of this as the Embelex factor – an ability to problem solve for any challenge to deliver the best possible solution for our customers every time.
Who we are
A full-service, end-to-end platform for on-product branding, graphics and trims, Embelex combines decades of materials science innovation with secure, global inventory management and supply chain solutions to power new possibilities for the world’s most creative and dynamic brands.
What we do
How we do it
Discover the power of Embelex
Woven and Embroidery
Introducing Embelex, the industry-defining ecosystem for on-product branding from Avery Dennison.
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EMBELEX SOLUTIONS PORTFOLIO
Set the pace for performance with dynamic and durable heat transfer solutions.
Whether you’re looking for differentiated quality, customized graphics or circular material solutions, create unique designs with exceptional impact.
Advanced solutions to bring your brand to life.
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© 2022 Avery Dennison Corporation
We are relentlessly innovating, inspired by your success. At Embelex, we’re committed to delivering unique, forward-looking solutions, unmatched services and ongoing support, so you can realize new possibilities for your brand – from our experiential and innovation hubs and curated newness trend collections to on-demand personalization and customization.
More personalized, more tactile and dimensional. Partner with us to push the boundaries of design.
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Avery Dennison has been a key creative partner...spearheading the design innovation as well as the creative vision.
Thomas Priess, Co-Founder, Common Goal
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Our customers are at the heart of everything we do. We strive to help you bring your brand to life through our solutions and services, while continually investing in our innovation pipeline to push the boundaries of what is possible. By using Embelex, you can:
Drive quality and consistency
Reduce lead times
Gain greater visibility across the end-to-end process
Power customization and personalization
Operate more sustainably
From fashion to performance, apparel to footwear and beyond, Embelex is a partner to some of the world’s most creative and dynamic brands, retailers and apparel marketers. We serve a range of segments, including:
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Keep pace of performance with dynamic and durable heat transfer solutions.
© 2022 Avery Dennison Corporation
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As experts in heat transfer technologies, we offer an array of applications and solutions to meet your unique specifications. Whether you are looking for best in class performance, high visibility reflectivity, visual special effects or digital connectivity, we have techniques to meet all your requirements.
Explore other solutions
Water-based heat transfers
Apparel textiles and programs are becoming more complex as the industry continues to drive closer connections and storytelling with consumers. Whether you are looking for a premium product to elevate bespoke textile executions or looking for on demand speed and customization, our AD IQ™ silicone-based heat transfer platform can provide you a solution to these growing industry trends spanning performance, lifestyle, and team sports markets.
Silicone-based heat transfers
A heat transfer system with superior edge-to-edge dye blocking. Modern design has created more complex challenges for apparel textiles. We’ve invented a silicone ink heat transfer system that blocks dye migration, naturally.
AD IQ™ Halo Free is engineered to be inherently resistant to migration, regardless of the color or print used in your design. With a lightweight drape, soft silicone tactile touch and super matte finish, this innovative solution elevates your branding.
AD IQ™ Halo Free
AD IQ™ HD
A flexible film, exceeding market standards. Short lead times need fast enhancements. To meet this challenge, our film is engineered to apply at faster speeds without compromising on quality.
Precision™ Apparel Films adhere to strict industry requirements and meet the stretch and wash standards across a wide range of textiles. With a distraction-free design that’s suitable for seams, zippers and graphic trims, it’s a versatile product available in a halo free premium finish.
Precision™ Apparel Films
SET the pace FOR
A permanent digital trigger for consumer connection. Everything’s going digital. Consumers expect a seamless brand experience at every touchpoint. We have transformed our products to react to this evolution by leveraging physical products with technological capabilities.
Smart technology can be incorporated into our HD solutions, using a digital watermark or QR code to deliver brand messaging directly to consumers through a mobile device scan. This solution can enable further uses such as brand protection, supply chain transparency and end-user engagement.
Meet practical industry needs and align with predicted future trends with our versatile family of water-based heat transfers, offering excellent stretch and recovery combined with innovative and creative decorative effects. Leveraging a foundation of water-based technology to meet our commitments to sustainability.
Our most flexible heat transfer solution for performance, graphic achievability and textile compatibility. Capable of adhering across a range of fabrics, making it ideal for every market segment. Agility® heat transfers can enable a reduction in water and energy usage, solid waste production and CO2 emissions as compared to direct screen print graphics.
Designed to meet the demands of industrial wash temperatures. These transfers provide a soft feel with high durability that make them the transfers of choice for tough environments, such as teamwear, uniforms, and workwear. This can be combined with our Agility® High Definition technology to cover your full range of color and graphic needs.
A versatile digital high resolution product providing an unlimited number of colors for bespoke designs and imagery. Delivering speed to market without compromising quality. Recommended for any complex or customized programs such as ream sports businesses.
Agility® High Definition
Enhance your branding without compromising on quality or performance. Agility® Halo Free combines our established Agility® chemistry and enhances it through a clean edge finish. The result is a halo-free, edge-to-edge dye migration blocking product that adheres to stretch and wash standards on a broad range of fabrics.
Agility® Halo Free
Our fastest multi-color solution. Stay ahead of the competition and meet your customization needs with AD IQ™ HD – delivered at speed for even the most critical turnaround times.
AD IQ™ HD is built specifically for the US team sports customization and aftermarket – capable of delivering from a unit of one. Your order is only ever a few days away with our rapid market response model.
Precision™ Reflective is constructed to deliver on high reflectivity performance standards even after repeated wash. It has superior stretch and recovery properties making it a great fit for athletic training, running and bodywear applications.
Combined with its soft hand feel and halo free finish, you can have total visibility without sacrificing on style or comfort. Precision™ Reflective is both best in class and cost, activating a wide range of reflective product needs.
Our team of woven and embroidery embellishment experts deliver exceptional quality to elevate your graphic trim designs. We partner to engineer and craft customized solutions, from technical requirements through to standout aesthetic effects, grounded in a foundation of sustainability.
Technically advanced graphic patches and woven labels are available in a wide range of constructions and combinations. We offer a best in class yarn portfolio to create product differentiation through your bespoke design and specifications. At the center of our focus is sustainability from recycled content to market leading circularity to meet our commitments as well as help drive your unique journey. Whether you are looking for a luxury look, modern simplicity, team sports authenticity or cost conscious branding packages, we can partner to engineer right for your needs.
All of the capabilities and effects of our woven offering can be leveraged seamlessly into performance product through our heat applied woven solutions. Our Woven Soft Seal evolves the traditional woven into a high quality, lightweight, low distraction embellishment.
Achievable across your range of designs including Woven Separated Elements without compromising quality and durability.
Sustainable and Circular Yarns
Create unique designs with exceptional impact
WOVEN AND EMBROIDERY
WOVEN LABELS AND PATCHES
Creating impactful product and design connections with consumers while driving multifaceted sustainability initiatives is a huge challenge. With our foundation of recycled PET, and collection of circular yarns, we have the flexibility to deliver on seasonal trends and innovation while reaffirming your sustainable initiatives. Aligned with our sustainability goals, we are committed to delivering innovations that advance the circular economy.
Albert Yarn™ and Morphlon® Yarn can be incorporated into our woven product lines providing opportunities to convey a visual sustainability message directly through your graphics. Albert Yarn™ reimagines Avery Dennison’s woven textile waste as a resource, showcasing how the unwanted can be transformed into the useful and desirable. Morphlon® yarn utilizes post industrial textile waste to give each piece an innate and overtly recycled appearance available in a range of colors.
Our NEW Closed Loop rPET woven allows you to achieve circularity without compromising your design and custom color palettes. With dye-to-match capabilities comparable to standard rPET, your unique design and color expression is limitless.
Take traditional embroidered patches to the next level by elevating the craft through our range of specialty threads and techniques, adding texture and dimension to any design. We stay on the cutting edge of the latest embroidery technology to ensure we define the craft with both high quality and productivity. Whether you are looking for full embroidery or combinations with wovens and textile bases we have the expertise and materials to showcase your artwork in this consumer valued technique. Sustainability is built into the range through our use of rPET embroidery thread and textiles, as well as options to incorporate circularity. Offered in both stitch down and heat applications, these techniques can span both lifestyle and performance.
The true authentic look of full embroidery patches is impactful with consumers from small branding details to seasonal graphics. From hand crafted to modern 3D aesthetics, this patch solution can offer the same high quality look and feel as direct embroidery but drive flexibility, efficiency and speed in factory production settings.
This classic embroidery technique brings a nostalgic feel to your design. More than just a soft hand feel, the key identifier is the 3D plush effect other embroidery patches cannot achieve. With dye to match capability, we can customize this traditional technique to your seasonal inspiration.
Elevate and create differentiated product tiering by adding embroidered elements to your woven patch designs. Create areas of textural interest, highlight design features through our specialty threads to build in further value and connection.
Embroidery + Woven
Combine embroidery with textile bases to achieve a wider range of aesthetics. Select from our library of textile bases including Morphlon® circular felt or even create your own custom woven base through our advanced weaving technology.
Embroidery + Textiles
Create market separation and elevate luxury, capsule and signature collections with Embelex specialty solutions. Reimagine the dimension a graphic can achieve through raised screen printing, injection molding, welding and creative combinations of these manufacturing techniques. We can capture from fine textured details, to multiple levels and colors in a variety of finishes and special effects. Partner with us to push the boundaries of design.
A dimensional screen printed silicone product that maintains a soft and tactile hand feel, while providing crisp graphic definition and detail. The solution works well from modern minimalist to intricate designs. Available in a wide range of special effects including metallics, pearlescents, neons, glow in the dark and much more. It is heat applied for zero distraction.
Printed Raised Silicone
A raised screen printed solution, light weight in nature with a smooth appearance and hand feel. A cost conscious product offering effect options and performance across a range of fabrics. It is heat applied for zero distraction.
Printed PU (PPU)
Capable of low profile to multi heights, silicone injection offers a modern technical aesthetic with endless possibilities for 3D and textural explorations. It is a flexible solution with a soft and tactile hand feel characteristic of silicone. It brings a premium appearance, available in a variety of effects to suit your product story. Can be produced for stitch down or heat applications.
Reach maximum graphic detail through combining a screen printed TPU material with molding fine and intricate surface textures. Obsess the details of your graphic through specifying elements to pop through deboss or emboss definition. Available in multiple effects including metallics and gloss to further craft a lux appearance. Can be produced for stitch down or heat applications.
Welded Thermoplastic Polyurethane (TPU)
A premium combination of any of our specialty, woven, embroidery or textile based techniques, including leather and like alternatives. Relentlessly innovate branding opportunities tailored to your design ethos through pushing the boundaries of product integration.
us to Push
With an ongoing commitment to innovation, we help our customers realize new possibilities for their brand. And we’ll do whatever it takes to make it real. From our curated newness collections to experiential and innovation hubs to on-demand personalization, Embelex provides unmatched services and support to elevate creativity, create change, solve problems and achieve what’s never been done.
We are relentlessly innovating, inspired by your success.
Avery Dennison has recently acquired Rietveld, a leading full service provider of embellishment solutions, and application and printing methods for performance brands and team sports in Europe. This acquisition represents our continued commitment to growth in Embelex solutions and services.
Application and Direct Embellishment services
US Speed & Customization
When speed, inventory and agility matter, we’re here to help. Our facility in Cincinnati, Ohio offers customization services with fast turnaround. Built with the specific purpose of being able to provide quick turn solutions across the United States, this facility is able to handle orders of any size, in as little as 24-48 hours, and allows for expedited shipping across the coasts, for no additional cost. With a minimum order quantity of 1, we are ready and capable of doing entirely bespoke orders for your specific requirements.
Global Application Engineering (AE) Support
Our relationship with our customers goes far beyond the expected. We will listen to your business challenges, inspect your current Embelex solution and provide service that goes the extra mile. Our global team of application engineering specialists will help test and engineer high-performance solutions that meet your distinctive fabric needs.
Heat transfers and 3D embellishments are applied using a heat press (bonder). Successful application of the embellishment is determined by the combination of temperature, pressure, dwell time and peeling method. An application card detailing the technical specifications for application is supplied with every order and our trained application engineers are ready to assist you and provide additional support.
the power of Embelex
SEASONAL TREND NEWNESS
Embelex enables you to accurately drive the trends for seasons ahead and embed innovation into everything you do in more impactful and sustainable ways. Our creative and innovation teams are based all around the globe, dedicated to discovering what’s next and making it possible with you. We connect emerging trends and newness to bring you a holistic vision that will inspire and inform your next branding story.
Stay in front of, and shape, emerging trends.
Staying ahead of, and shaping, emerging trends in today’s fast-moving industry can be challenging. We help you build an inspired and informed branding story, by giving you advanced execution and insight that you can implement right now.
Newness showcases our latest collection in on-product branding, graphics and trims, capturing key trends across the industry. Within this report, we explore the macro forces and themes that are defining materials and applications across the apparel and footwear markets.
Innovation, inspiration, possibility – all start here. At our Embelex lab sites, customers can experience first-hand new materials and solutions, and explore how breakthrough technologies can elevate brands and accelerate innovation. The Ohio lab is our latest location to open, joining the innovation and experiential hubs in Ningbo, Norway, Italy and Panyu, China. Virtual tours are also available.
Embelex Labs – Accelerating innovation
EU Full Service
Custom made, made fast. When speed is necessary and quality cannot be compromised, Embelex is proud to be able to solve your customization and quick turnaround needs.
US HTL Production
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Avery Dennison unveils Embelex™, a full-service on product branding ecosystem for the global apparel and footwear market
Date : April 6, 2022
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Embelex provides a range of apparel embellishment products and services to fashion, footwear and apparel brands, sporting organizations, teams, and more
Embelex pushes the boundaries of apparel customization and personalization
The recent acquisition of Rietveld (RTVPRINT), a woven and heat transfer label production facility for embellishment services, places Embelex in a strong position for growth
Mentor, OH — April 6, 2022 — Avery Dennison (NYSE:AVY), a global leader in innovation and materials science, branding, and manufacturing, today announced the launch of Embelex™. A full-service ecosystem for on-product branding, Embelex supports customization, personalization, and smart solutions in the apparel, footwear, and accessories manufacturing markets.
Avery Dennison is a global supplier of on-product branding and supporting technology, helping bring brands, much-loved institutions, and sports teams to life through heat transfers, embroidery, patches, and badges. The company recently announced the continuation of its contract to supply Premier League official shirt names, numbers, and sleeve badges for on-pitch and retail. These badges have built-in smart technology that allows users to scan the badge to reveal hidden content on the Premier League app.
Now with Embelex, a journey of rapid growth is planned, positioning Avery Dennison as a leader in the supply of digitally enabled physical embellishments, as well as the software and manufacturing capability to provide everything a brand or organization needs to celebrate its name, personalize products in its ranges and create digital experiences to connect with consumers through on-garment branding.
In the past three years, the size of Avery Dennison’s on-product branding business has doubled due to the demand for its services. New sites have opened - for woven press and heat transfer services - and the company recently acquired Rietveld (RTVPRINT), which is based in the Netherlands and Turkey. Rietveld specializes in in-house designed and manufactured crests, heat transfers, and decorative sublimations, along with embellishment application and the provision of an end-to-end service to the team sportswear market.
World-class service, speed of product delivery, and innovations in embellished garments are priorities for Embelex. For instance, digitally-enabled branding elements - such as ‘smart heat transfers,’ allow consumers to scan a label or transfer, using a phone, to access product information that enriches the end-user experience.
The custom apparel market is set to accelerate at CAGR of 5.8% by 2025, incremental growth of US$1.13bn, according to industry analysis. Fueling the change is the increasing consumer demand for personalization and hyper-relevance. Global research by Accenture has found that 84% of consumers are interested in personalized products, and many would not hesitate to pay more to get them.
Through its own research, Avery Dennison has discovered fashion and sportswear brands want to offer differentiated SKUs – such as personalized prints and applications - to stay relevant and competitive in today’s crowded apparel market.
Steve Mason, vice president, and general manager, EMEA & Americas and Embelex lead at Avery Dennison RBIS said, “Speed and scalability are at the heart of the Embelex offer. Brands and organizations want to customize products, but they also want on-demand manufacturing, just-in-time delivery, and as little waste as possible to meet their sustainability credentials. Embelex exceeds these expectations. Our global footprint also enables us to provide world-class service to apparel factories, which in turn enables them to provide world-class value to their customers.”
Jeremy Bauer, global commercial director, Embelex at Avery Dennison RBIS said, “Our on-product branding is already seen around the world on some of the biggest names in sports, including English Premier League, Futbol Club Barcelona and Real Madrid. But Embelex reach extends far beyond the pitch, from high fashion brands to high street retailers where leading designers, brands, and apparel suppliers are using decorative elements to bring their designs to life.”
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About Avery Dennison Retail Branding and Information Solutions
Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit https://rbis.averydennison.com/en/home.html Find out more at embelex.averydennison.com
Avery Dennison unveils Embelex®, a full-service on product branding ecosystem for the global apparel market
To emphasize quality and create elevated product differentiation, woven fabric labels offer both luxury and standout textile effects. Available in a variety of special effects including dye sublimation and reflective as well as recycled yarns, our woven solutions allow brands.