At Embelex, we believe there are endless possibilities for brands to engage consumers in real and impactful ways. We power some of the world’s most dynamic and creative brands. Underpinning the Embelex ecosystem is our full-service, end-to-end capabilities and a commitment to deliver for our customers across every dimension – from creative execution to performance quality and speed-to-market.
Brands need an end-to-end solution that can deliver creatively while also powering a consistent experience that delivers real business value. Embelex solves that need by delivering exceptional value, scale and flexibility. This end-to-end capability – supported by operations across six continents – ensures that we are where our customers need us, when they need us. Combining decades of materials science innovation with secure, global supply chain capabilities, Embelex helps brands create the right impact. Today our portfolio includes high stretch, decorative, and durable transfers, to reflective and low temperature applications, embroidery, woven patches, specialty products and beyond. But that’s today. Everyday, we’re focused on building innovative solutions addressed at our customers’ – and their customers’ – biggest challenges.
We operate a proprietary, intelligent network supported by category-leading technology to give brands advanced execution and insight. We do this with a sustained focus on creative innovation, supported by our experiential and innovation hubs around the world, curated newness collections and ongoing investments to help brands stay ahead of, and shape, emerging trends. At the core of everything we do, is a commitment to helping our customers deliver on their sustainability goals, and in turn we seek to push the industry forward with solutions and services that reduce impact and waste and improve efficiency. We think of this as the Embelex factor – an ability to problem solve for any challenge to deliver the best possible solution for our customers every time.
Who we are
A full-service, end-to-end platform for on-product branding, graphics and trims, Embelex combines decades of materials science innovation with secure, global inventory management and supply chain solutions to power new possibilities for the world’s most creative and dynamic brands.
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Heat Transfers
EMBELEX SOLUTIONS PORTFOLIO
Set the pace for performance with dynamic and durable heat transfer solutions.
Whether you’re looking for differentiated quality, customized graphics or circular material solutions, create unique designs with exceptional impact.
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We are relentlessly innovating, inspired by your success. At Embelex, we’re committed to delivering unique, forward-looking solutions, unmatched services and ongoing support, so you can realize new possibilities for your brand – from our experiential and innovation hubs and curated newness trend collections to on-demand personalization and customization.
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More personalized, more tactile and dimensional. Partner with us to push the boundaries of design.
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Avery Dennison has been a key creative partner...spearheading the design innovation as well as the creative vision.
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Our customers are at the heart of everything we do. We strive to help you bring your brand to life through our solutions and services, while continually investing in our innovation pipeline to push the boundaries of what is possible. By using Embelex, you can:
Elevate creativity Drive quality and consistency Reduce lead times Gain greater visibility across the end-to-end process Power customization and personalization Operate more sustainably
From fashion to performance, apparel to footwear and beyond, Embelex is a partner to some of the world’s most creative and dynamic brands, retailers and apparel marketers. We serve a range of segments, including:
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Fashion Performance Team Sports General Retail Specialty Retail Factories
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Avery Dennison reveals new Premier League Names and Numbers for season 23/24
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Avery Dennison nets NBA license agreement to produce on-court and retail Embelex items
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As experts in heat transfer technologies, we offer an array of applications and solutions to meet your unique specifications. Whether you are looking for best in class performance, high visibility reflectivity, visual special effects or digital connectivity, we have techniques to meet all your requirements.
Explore other solutions
Water-based heat transfers
Apparel textiles and programs are becoming more complex as the industry continues to drive closer connections and storytelling with consumers. Whether you are looking for a premium product to elevate bespoke textile executions or looking for on demand speed and customization, our AD IQ™ silicone-based heat transfer platform can provide you a solution to these growing industry trends spanning performance, lifestyle, and team sports markets.
Silicone-based heat transfers
Building upon AD IQ™, AD IQ Halo Free brings a premium edge-to-edge finish to our innovative system. Leveraging the inherent migration resistance and performance features, AD IQ halo free is the solution to elevate branding and aesthetics.
AD IQ™ Halo Free
AD IQ™ HD
A flexible film, exceeding market standards. Short lead times need fast enhancements. To meet this challenge, our film is engineered to apply at faster speeds without compromising on quality. Precision™ Apparel Films adhere to strict industry requirements and meet the stretch and wash standards across a wide range of textiles. With a distraction-free design that’s suitable for seams, zippers and graphic trims, it’s a versatile product available in a halo free premium finish.
Precision™ Apparel Films
SET the pace FOR performance with dynamic and durable heat transfer solutions
A permanent digital trigger for consumer connection. Everything’s going digital. Consumers expect a seamless brand experience at every touchpoint. We have transformed our products to react to this evolution by leveraging physical products with technological capabilities. Smart technology can be incorporated into our HD solutions, using a digital watermark or QR code to deliver brand messaging directly to consumers through a mobile device scan. This solution can enable further uses such as brand protection, supply chain transparency and end-user engagement.
Smart Embellishments
Meet practical industry needs and align with predicted future trends with our versatile family of water-based heat transfers, offering excellent stretch and recovery combined with innovative and creative decorative effects. Leveraging a foundation of water-based technology to meet our commitments to sustainability.
Our most flexible heat transfer solution for performance, graphic achievability and textile compatibility. Capable of adhering across a range of fabrics, making it ideal for every market segment. Agility® heat transfers can enable a reduction in water and energy usage, solid waste production and CO2 emissions as compared to direct screen print graphics.
Agility®
Designed to meet the demands of industrial wash temperatures. These transfers provide a soft feel with high durability that make them the transfers of choice for tough environments, such as teamwear, uniforms, and workwear. This can be combined with our Agility® High Definition technology to cover your full range of color and graphic needs.
Agility® Industrial
A versatile digital high resolution product providing an unlimited number of colors for bespoke designs and imagery. Delivering speed to market without compromising quality. Recommended for any complex or customized programs such as team sports businesses.
Agility® High Definition
Enhance your branding without compromising on quality or performance. Agility® Halo Free combines our established Agility® chemistry and enhances it through a clean edge finish. The result is a halo-free, edge-to-edge dye migration blocking product that adheres to stretch and wash standards on a broad range of fabrics.
Agility® Halo Free
Precision™ Reflective
Our fastest multi-color solution. Stay ahead of the competition and meet your customization needs with AD IQ™ HD – delivered at speed for even the most critical turnaround times. AD IQ™ HD is built specifically for the US team sports customization and aftermarket – capable of delivering from a unit of one. Your order is only ever a few days away with our rapid market response model.
Precision™ Reflective is constructed to deliver on high reflectivity performance standards even after repeated wash. It has superior stretch and recovery properties making it a great fit for athletic training, running and bodywear applications. Combined with its soft hand feel and halo free finish, you can have total visibility without sacrificing on style or comfort. Precision™ Reflective is both best in class and cost, activating a wide range of reflective product needs.
Featuring a stunning combination of both matte and shine finishes in one design, this technology creates a unique look that will make your product stand out from the crowd. Matte & Shine is designed to bring both aesthetic and performance together in one product, ensuring that your design stays vibrant while in action. The technical finishes are seamlessly integrated, creating a beautiful contrast that adds depth and dimension to your design.
Matte & Shine
AD IQ™
Modern apparel design trends have created more complex challenges for textiles. We’ve engineered a silicone-based heat transfer system that blocks dye migration, naturally. Providing durability across a broad range of knit fabrics, AD IQ features a lightweight drape, soft tactile touch, and super matte finish with the flexibility to showcase fine graphic details.
Our team of woven and embroidery embellishment experts deliver exceptional quality to elevate your graphic trim designs. We partner to engineer and craft customized solutions, from technical requirements through to standout aesthetic effects, grounded in a foundation of sustainability.
Technically advanced graphic patches and woven labels are available in a wide range of constructions and combinations. We offer a best in class yarn portfolio to create product differentiation through your bespoke design and specifications. At the center of our focus is sustainability from recycled content to market leading circularity to meet our commitments as well as help drive your unique journey. Whether you are looking for a luxury look, modern simplicity, team sports authenticity or cost conscious branding packages, we can partner to engineer right for your needs.
All of the capabilities and effects of our woven offering can be leveraged seamlessly into performance product through our heat applied woven solutions. Our Woven Soft Seal evolves the traditional woven into a high quality, lightweight, low distraction embellishment. Achievable across your range of designs including Woven Separated Elements without compromising quality and durability.
Performance Applications
Sustainable and Circular Yarns
Create unique designs with exceptional impact
WOVEN AND EMBROIDERY
WOVEN LABELS AND PATCHES
Creating impactful product and design connections with consumers while driving multifaceted sustainability initiatives is a huge challenge. With our foundation of recycled PET, and collection of circular yarns, we have the flexibility to deliver on seasonal trends and innovation while reaffirming your sustainable initiatives. Aligned with our sustainability goals, we are committed to delivering innovations that advance the circular economy. Albert Yarn™ and Morphlon® Yarn can be incorporated into our woven product lines providing opportunities to convey a visual sustainability message directly through your graphics. Albert Yarn™ reimagines Avery Dennison’s woven textile waste as a resource, showcasing how the unwanted can be transformed into the useful and desirable. Morphlon® yarn utilizes post industrial textile waste to give each piece an innate and overtly recycled appearance available in a range of colors. Our NEW Closed Loop rPET woven allows you to achieve circularity without compromising your design and custom color palettes. With dye-to-match capabilities comparable to standard rPET, your unique design and color expression is limitless.
Embroidery
Take traditional embroidered patches to the next level by elevating the craft through our range of specialty threads and techniques, adding texture and dimension to any design. We stay on the cutting edge of the latest embroidery technology to ensure we define the craft with both high quality and productivity. Whether you are looking for full embroidery or combinations with wovens and textile bases we have the expertise and materials to showcase your artwork in this consumer valued technique. Sustainability is built into the range through our use of rPET embroidery thread and textiles, as well as options to incorporate circularity. Offered in both stitch down and heat applications, these techniques can span both lifestyle and performance.
The true authentic look of full embroidery patches is impactful with consumers from small branding details to seasonal graphics. From hand crafted to modern 3D aesthetics, this patch solution can offer the same high quality look and feel as direct embroidery but drive flexibility, efficiency and speed in factory production settings.
Full Embroidery
This classic embroidery technique brings a nostalgic feel to your design. More than just a soft hand feel, the key identifier is the 3D plush effect other embroidery patches cannot achieve. With dye to match capability, we can customize this traditional technique to your seasonal inspiration.
Chenille
Elevate and create differentiated product tiering by adding embroidered elements to your woven patch designs. Create areas of textural interest, highlight design features through our specialty threads to build in further value and connection.
Embroidery + Woven
Combine embroidery with textile bases to achieve a wider range of aesthetics. Select from our library of textile bases including Morphlon® circular felt or even create your own custom woven base through our advanced weaving technology.
Embroidery + Textiles
Create market separation and elevate luxury, capsule and signature collections with Embelex specialty solutions. Reimagine the dimension a graphic can achieve through raised screen printing, injection molding, welding and creative combinations of these manufacturing techniques. We can capture from fine textured details, to multiple levels and colors in a variety of finishes and special effects. Partner with us to push the boundaries of design.
A dimensional screen printed silicone product that maintains a soft and tactile hand feel, while providing crisp graphic definition and detail. The solution works well from modern minimalist to intricate designs. Available in a wide range of special effects including metallics, pearlescents, neons, glow in the dark and much more. It is heat applied for zero distraction.
Printed Raised Silicone
A raised screen printed solution, light weight in nature with a smooth appearance and hand feel. A cost conscious product offering effect options and performance across a range of fabrics. It is heat applied for zero distraction.
Printed PU (PPU)
Capable of low profile to multi heights, silicone injection offers a modern technical aesthetic with endless possibilities for 3D and textural explorations. It is a flexible solution with a soft and tactile hand feel characteristic of silicone. It brings a premium appearance, available in a variety of effects to suit your product story. Can be produced for stitch down or heat applications.
Molded Silicone
Welded
Reach maximum graphic detail through combining a screen printed TPU material with molding fine and intricate surface textures. Obsess the details of your graphic through specifying elements to pop through deboss or emboss definition. Available in multiple effects including metallics and gloss to further craft a lux appearance. Can be produced for stitch down or heat applications.
Welded Thermoplastic Polyurethane (TPU)
A premium combination of any of our specialty, woven, embroidery or textile based techniques, including leather and like alternatives. Relentlessly innovate branding opportunities tailored to your design ethos through pushing the boundaries of product integration.
Mixed Media
Partner with us to Push the BoundAries of design
SPECIALTY
Printed
Injection Molded
Kick off a winning season with our extensive application services. Specializing in bulk heat pressing, badges, sponsor logos, and precision names/numbers on teamwear, we proudly stand as your go-to partner in Europe for elevating sports gear aesthetics.
Score Big with our Extensive Application Services
Avery Dennison EU provides application services for performance brands and team sports in central Europe, including: sublimation printing, screen printing, embroidery, and application of heat-seal badges/transfers. We use proprietary, high speed carousels for the application of heat applied embellishments, offering up to 800 pieces per hour – four times the efficiency of traditional application machines.
Application and direct embellishment services
US Speed & Customization
When speed, inventory and agility matter, we’re here to help. Our facility in Cincinnati, Ohio offers customization services with fast turnaround. Built with the specific purpose of being able to provide quick turn solutions across the United States, this facility is able to handle orders of any size, in as little as 24-48 hours, and allows for expedited shipping across the coasts, for no additional cost. With a minimum order quantity of 1, we are ready and capable of doing entirely bespoke orders for your specific requirements.
Global Application Engineering (AE) Support
Our relationship with our customers goes far beyond the expected. We will listen to your business challenges, inspect your current Embelex solution and provide service that goes the extra mile. Our global team of application engineering specialists will help test and engineer high-performance solutions that meet your distinctive fabric needs.
Heat transfers and 3D embellishments are applied using a heat press (bonder). Successful application of the embellishment is determined by the combination of temperature, pressure, dwell time and peeling method. An application card detailing the technical specifications for application is supplied with every order and our trained application engineers are ready to assist you and provide additional support.
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EMBELEX SERVICES
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SEASONAL TREND NEWNESS
Strategically located across central Europe and the UK, our full-fledged application service sites are ready to bring your vision to life. Whether you have last-minute orders or intricate designs, we've got the capabilities to swiftly meet your needs.
Centralized Locations for Your Convenience
Experience the next level of efficiency with our proprietary high-speed carousels, enabling us to apply up to 800 pieces per hour. Four times faster than traditional application machines- bulk ordering just got quicker.
Efficiency and Bulk Ordering
We bring championship-level expertise to the forefront. From sublimation printing to screen printing, embroidery, and heat-seal badge/transfers, our commitment to excellence ensures your team stands out like a star player.
Expertise Beyond Ordinary
EU Full Service
Custom made, made fast. When speed is necessary and quality cannot be compromised, Embelex is proud to be able to solve your customization and quick turnaround needs.
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US HTL Production
Show Me the Newness
With an ongoing commitment to innovation, we help our customers realize new possibilities for their brand. And we’ll do whatever it takes to make it real. From our curated newness collections to experiential and innovation hubs to on-demand personalization, Embelex provides unmatched services and support to elevate creativity, create change, solve problems and achieve what’s never been done.
We are relentlessly innovating, inspired by your success.
Embelex enables you to accurately drive the trends for seasons ahead and embed innovation into everything you do in more impactful and sustainable ways. Our creative and innovation teams are based all around the globe, dedicated to discovering what’s next and making it possible with you. We connect emerging trends and newness to bring you a holistic vision that will inspire and inform your next branding story on a bi-annual basis.
Stay in front of, and shape, emerging trends.
Staying ahead of, and shaping, emerging trends in today’s fast-moving industry can be challenging. We help you build an inspired and informed branding story, by giving you advanced execution and insight that you can implement right now. Newness showcases our latest collection in on-product branding, graphics and trims, capturing key trends across the industry. Within this twice-yearly report, we explore the macro forces and themes that are defining materials and applications across the apparel and footwear markets.
Seasonal Newness
Innovation, inspiration, possibility – all start here. At our Embelex lab sites, customers can experience first-hand new materials and solutions, and explore how breakthrough technologies can elevate brands and accelerate innovation. The Ohio lab is our latest location to open, joining the innovation and experiential hubs in Ningbo, Norway, Italy and Panyu, China. Virtual tours are also available.
Embelex Labs – Accelerating innovation
Don't stress about last-minute details; let us handle it for you. Contact us today for all your application needs:
Your MVP for Application Excellence
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Newsroom
Avery Dennison unveils Embelex™, a full-service on product branding ecosystem for the global apparel and footwear market
Date : April 6, 2022 Share this on social
Embelex provides a range of apparel embellishment products and services to fashion, footwear and apparel brands, sporting organizations, teams, and more Embelex pushes the boundaries of apparel customization and personalization The recent acquisition of Rietveld (RTVPRINT), a woven and heat transfer label production facility for embellishment services, places Embelex in a strong position for growth
Mentor, OH — April 6, 2022 — Avery Dennison (NYSE:AVY), a global leader in innovation and materials science, branding, and manufacturing, today announced the launch of Embelex™. A full-service ecosystem for on-product branding, Embelex supports customization, personalization, and smart solutions in the apparel, footwear, and accessories manufacturing markets. Avery Dennison is a global supplier of on-product branding and supporting technology, helping bring brands, much-loved institutions, and sports teams to life through heat transfers, embroidery, patches, and badges. The company recently announced the continuation of its contract to supply Premier League official shirt names, numbers, and sleeve badges for on-pitch and retail. These badges have built-in smart technology that allows users to scan the badge to reveal hidden content on the Premier League app. Now with Embelex, a journey of rapid growth is planned, positioning Avery Dennison as a leader in the supply of digitally enabled physical embellishments, as well as the software and manufacturing capability to provide everything a brand or organization needs to celebrate its name, personalize products in its ranges and create digital experiences to connect with consumers through on-garment branding. In the past three years, the size of Avery Dennison’s on-product branding business has doubled due to the demand for its services. New sites have opened - for woven press and heat transfer services - and the company recently acquired Rietveld (RTVPRINT), which is based in the Netherlands and Turkey. Rietveld specializes in in-house designed and manufactured crests, heat transfers, and decorative sublimations, along with embellishment application and the provision of an end-to-end service to the team sportswear market. World-class service, speed of product delivery, and innovations in embellished garments are priorities for Embelex. For instance, digitally-enabled branding elements - such as ‘smart heat transfers,’ allow consumers to scan a label or transfer, using a phone, to access product information that enriches the end-user experience. The custom apparel market is set to accelerate at CAGR of 5.8% by 2025, incremental growth of US$1.13bn, according to industry analysis. Fueling the change is the increasing consumer demand for personalization and hyper-relevance. Global research by Accenture has found that 84% of consumers are interested in personalized products, and many would not hesitate to pay more to get them. Through its own research, Avery Dennison has discovered fashion and sportswear brands want to offer differentiated SKUs – such as personalized prints and applications - to stay relevant and competitive in today’s crowded apparel market. Steve Mason, vice president, and general manager, EMEA & Americas and Embelex lead at Avery Dennison RBIS said, “Speed and scalability are at the heart of the Embelex offer. Brands and organizations want to customize products, but they also want on-demand manufacturing, just-in-time delivery, and as little waste as possible to meet their sustainability credentials. Embelex exceeds these expectations. Our global footprint also enables us to provide world-class service to apparel factories, which in turn enables them to provide world-class value to their customers.” Jeremy Bauer, global commercial director, Embelex at Avery Dennison RBIS said, “Our on-product branding is already seen around the world on some of the biggest names in sports, including English Premier League, Futbol Club Barcelona and Real Madrid. But Embelex reach extends far beyond the pitch, from high fashion brands to high street retailers where leading designers, brands, and apparel suppliers are using decorative elements to bring their designs to life.”
Media contacts: Joanna Wilmot or Chloe Hodson at The Think Tank joannaw@thinktank.org.uk / chloeh@thinktank.org.uk Avery Dennison contacts: About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit https://rbis.averydennison.com/en/home.html Find out more at embelex.averydennison.com
news & insights
Explore the latest news, blogs, press releases and buzz about Embelex.
in the press
WWD
November, 2022
Taking Fashion Beyond the Conventional
Sports Insight
Service, speed of product delivery, and innovations in embellished garments are priorities for Embelex.
Textile Technology
Avery Dennison: Full-service on-product branding ecosystem
RETAIL TECHNOLOGY INNOVATION HUB
RTIH name Avery Dennison x 49ers partnership one of the top retail innovations.
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Just Style
Avery Dennison launches product branding ecosystem for apparel
April 6, 2022
FashionUnited
Avery Dennison unveils new full-service ecosystem for on-product branding called Embelex
Embelex provides a range of apparel embellishment products and services.
Textile World
Avery Dennison unveils Embelex, a full-service on product branding ecosystem.
Read more
Embelex provides a range of apparel embellishment products and services to fashion, footwear and apparel brands, sporting organizations, teams, and more
Introducing Embelex, the industry-defining ecosystem for on-product branding from Avery Dennison
Aligned in their mission to curate meaningful experiences for fans, the two brands will trailblaze. Next-Gen fan engagement through retail, giveaways, and more
San Francisco 49ers name Avery Dennison as team's official cutting- edge embellishment partner
Agreement includes Community Activation for the Mentor-Based Fortune 500 Company and Paves the Way for Cutting-Edge Innovations in Sports – Digital Connectivity, Personalization and Customization
Your guide to Digital Product Passports, the gateway to fashion eco-law compliance
Avery Dennison supports 8th Premier League Mornings Live event in Orlando
Avery Dennison becomes official embellishment partner of the Sacramento Kings
Avery Dennison elevates the technological features of re(boot)’s newest jersey collection using digital triggers for an enhanced customer experience.
Inter Miami and (re)boot partner together to eliminate waste in the futbol industry
Avery Dennison scores strategic partnership position with LALIGA
Avery Dennison (NYSE:AVY), announces collaboration with the renowned UK Premier League side Wolverhampton Wanderers (Wolves) as part of a project to engage their fanbase in the UK and US.
Avery Dennison and Wolverhampton Wanderers team up to create historic event jersey
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NFC-Enabled Levi’s® Patch from Avery Dennison delivers unique 49ers Fan Engagement Experience
Partnership will activate in both the United States and the United Kingdom with Avery Dennison as the presenting partner of the NFL’s first-ever Black Friday Game.
New York Jets announce partnership with Avery Dennison
NFC-Enabled Levi’s® Patch from Avery Dennison delivers unique 49ers Season Ticket Holder Gift Experience
SAN FRANCISCO 49ERS NAME AVERY DENNISON AS TEAM’S OFFICIAL CUTTING-EDGE EMBELLISHMENT PARTNER
Date : Sept 8, 2022 Share this on social
SANTA CLARA, Calif. – The San Francisco 49ers and Avery Dennison, a global leader in materials science and solutions that connect the physical and digital worlds, today announced an exclusive partnership that will provide the Faithful with new fan engagement avenues via digitally-connected clothing technology. As part of the announcement, Avery Dennison has become the official cutting-edge embellishment partner of the 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels. This deal also marks the first major foray into American Football for Embelex, Avery Dennison’s solution for on-garment branding that provides digitally-connected and sustainable options for personalization. Highlighting both brands’ and their reputations for innovation, members of the Faithful will soon be able to purchase customizable 49ers merchandise and unlock digital content all at the same time. Avery Dennison’s revolutionary smart embellishments and digital labeling technology can be scanned using a smartphone camera, enriching the fan experience and accessing exclusive content unavailable anywhere else online. This innovative merchandise will be exclusive to the 49ers Team Store presented by Visa at Levi’s® Stadium. “No matter where you travel, there’s always a good chance you will see someone wearing 49ers merchandise,” said 49ers VP of corporate partnerships Kevin Hilton. “Avery Dennison will strengthen our already powerful retail business by opening a new world of possibility through technology. We look forward to collaborating on ideas that can serve as a blueprint for global sports franchises seeking ways to interact with their fans in this digital age.” On October 23, 2022, the 49ers will host the Kansas City Chiefs for a Super Bowl LIV rematch at Levi’s Stadium. In celebration on the team’s annual alumni weekend, the 49ers will honor newly inducted Pro Football Hall of Famer and 49ers legend Bryant Young at halftime. Avery Dennison plans to honor Young by digitally enabling a special edition garment that provides exclusive opportunities to those who purchase. “It’s fantastic to see the 49ers surprising and inspiring the Faithful with this cutting-edge clothing technology. Digitally-connected teamwear is a fantastic way to engage with fans, giving them dynamic ways to learn, share on social media, and interact with the teams they love. A new era of digital fan engagement is emerging, and sports wear provides the perfect gateway to build ongoing dialogue with fans beyond the stadium,” said Michael Barton, senior vice president and general manager, Apparel Solutions, RBIS, Avery Dennison. “We’ve been supplying Embelex to some of the biggest names in sports for over 20 years, including the English Premier League and Major League Soccer,” continued Barton. “From national teams, to major tournaments, to fanwear, we are highly tuned to the sports sector, supporting both big franchises and grassroots communities.” A second line of digitally-connected merchandise will be released later this season. Avery Dennison will also open an Embelex personalization station inside the 49ers Team Store in 2023. Avery Dennison is the first new 49ers partner whose rights extend to the UK, one of the team’s international home marketing areas (IHMA). Both brands will maintain a constant focus on growing the Faithful abroad through new retail experiences. The 49ers obtained marketing rights in the U.K. and Mexico last December as part of the NFL’s IHMA program. To learn more about Embelex technology and Avery Dennison’s team sports division, please visit embelex.averydennison.com. About The San Francisco 49ers: The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers. About Avery Dennison RBIS: Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader and innovator in physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $2.2 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit rbis.averydennison.com
Media contacts: Jacob Fill – San Francisco 49ers Jacob.Fill@49ers.com | 408.466.7212 Leslie Hawk – Avery Dennison Leslie.Hawk@averydennison.com | 682.808.8707
Avery Dennison unveils Embelex™, a full-service on product branding ecosystem for the global apparel market
SANTA CLARA, Calif. – The San Francisco 49ers and Avery Dennison, a global leader in materials science and solutions that connect the physical and digital worlds, today announced an exclusive partnership that will provide the Faithful with new fan engagement avenues via digitally-connected clothing technology. As part of the announcement, Avery Dennison has become the official cutting-edge embellishment partner of the 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels. This deal also marks the first major foray into American Football for Embelex, Avery Dennison’s solution for on-garment branding that provides digitally-connected and sustainable options for personalization. Highlighting both brands’ and their reputations for innovation, members of the Faithful will soon be able to purchase customizable 49ers merchandise and unlock digital content all at the same time. Avery Dennison’s revolutionary smart embellishments and digital labeling technology can be scanned using a smartphone camera, enriching the fan experience and accessing exclusive content unavailable anywhere else online. This innovative merchandise will be exclusive to the 49ers Team Store presented by Visa at Levi’s® Stadium. “No matter where you travel, there’s always a good chance you will see someone wearing 49ers merchandise,” said 49ers VP of corporate partnerships Kevin Hilton. “Avery Dennison will strengthen our already powerful retail business by opening a new world of possibility through technology. We look forward to collaborating on ideas that can serve as a blueprint for global sports franchises seeking ways to interact with their fans in this digital age.” On October 23, 2022, the 49ers will host the Kansas City Chiefs for a Super Bowl LIV rematch at Levi’s Stadium. In celebration on the team’s annual alumni weekend, the 49ers will honor newly inducted Pro Football Hall of Famer and 49ers legend Bryant Young at halftime. Avery Dennison plans to honor Young by digitally enabling a special edition garment that provides exclusive opportunities to those who purchase. “It’s fantastic to see the 49ers surprising and inspiring the Faithful with this cutting-edge clothing technology. Digitally-connected teamwear is a fantastic way to engage with fans, giving them dynamic ways to learn, share on social media, and interact with the teams they love. A new era of digital fan engagement is emerging, and sports wear provides the perfect gateway to build ongoing dialogue with fans beyond the stadium,” said Michael Barton, senior vice president and general manager, Apparel Solutions, RBIS, Avery Dennison. “We’ve been supplying Embelex to some of the biggest names in sports for over 20 years, including the English Premier League and Major League Soccer,” continued Barton. “From national teams, to major tournaments, to fanwear, we are highly tuned to the sports sector, supporting both big franchises and grassroots communities.” A second line of digitally-connected merchandise will be released later this season. Avery Dennison will also open an Embelex personalization station inside the 49ers Team Store in 2023. Avery Dennison is the first new 49ers partner whose rights extend to the UK, one of the team’s international home marketing areas (IHMA). Both brands will maintain a constant focus on growing the Faithful abroad through new retail experiences. The 49ers obtained marketing rights in the U.K. and Mexico last December as part of the NFL’s IHMA program. To learn more about Embelex technology and Avery Dennison’s team sports division, please visit embelex.averydennison.com. About The San Francisco 49ers: The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers. About Avery Dennison RBIS: Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader and innovator in physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $2.2 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.averydennison.com/RBIS.
From Avery Dennison, Embelex is the end-to-end platform for on-product graphics and trims that brings your brand to life. Like you, we’re obsessed with getting the right results. Contact us today to see how we can help.
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We could not be more excited than to welcome the great Lionel Messi to the MLS, as the exclusive supplier of Embelex names, numbers & sleeve badges to the league, we look forward to seeing the legendary name Messi on Inter Miami jerseys all over the world!
Steve Mason - VP/GM Aftermarket | Avery Dennison Apparel Solutions
From Major League Soccer to Sunday league, from India’s cricketing superstars to Europe’s best ballers, Embelex powers sports brands around the globe. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply chain solutions and a proud history of innovation. When it comes to on-product branding and personalisation, we’re in a league of our own.
TEAM SPORTS
Working with Embelex for the first ever Common Goal shirts meant, as complete newcomers, we could execute our vision to the best of our ability. From concept to design and finally production, Embelex took the lead at every stage, channelling our feedback and guidance to bring the product to life. We’re already looking forward to our next collaboration.
Sam Cook, Member Relationship Manager, Common Goal
READY TO EMBELEX YOUR KITS?
All athletes are born winners; we make them look the part. For example, we produced 85% of national kit badges in 2022 FIFA World Cup. Our end-to-end service offers sustainable solutions that help create lasting value for brands and factories through more meaningful consumer experiences. Partner with Embelex for market-leading quality and consistency at any scale.
Put simply, we never stop seeking ways to up our game. The Embelex ecosystem is built on market-leading materials science, creative innovation and supply chain solutions to deliver consistent, unmatched quality and value at scale. Through digitalization, sustainability and customization, we’ll help your team shape future trends instead of following them.
Our design teams have been responsible for customized embellishments on the shirts of some of the biggest teams in world sports. If you need help standing out in the field, on the track, course, or court, we can help.
Embelex has the products and solutions you need to deliver on your science-based targets for sustainability, as well as on the field of play. We are the only supplier in our market space with ambitious and transparent climate goals that have been approved by the SBTi.
High-stretch, high-impact transfers that hold firm, however rough the game gets. From smart embellishments that act as digital watermarks, to multi-colored, reflective, or customized designs suitable for any fabric, we’ve got you covered.
Push the boundaries of design with your sports team. Our specialized on-product embellishments offer tactile, multidimensional and truly unique results.
Textured fabric embellishments and patches that meet your team’s design specifications for an authentic, high-quality finish. We take as much pride in the shirt as you, your players and your fans.
We combine physical, digital and data technology in your labelling to help maintain the integrity of your brand and enhance consumer engagement. Our anti-counterfeit solutions protect your intellectual property, revenue and reputation.
Creative support
Sustainable solutions
Heat transfer
Speciality
Woven and Embroidered solutions
Smart embellishments
The Embelex Ecosystem
Ideal for
Embelex your kit Elevate your team
From Major League Soccer to Sunday league, from India’s cricketing superstars to Europe’s best ballers, Embelex powers sports brands around the globe. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply chain solutions and a proud history of innovation. When it comes to on-product branding, we’re in a league of our own.
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Alongside the high quality of product and service delivered to Premier League clubs’ kit and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019.
Will Brass, Premier League Chief Commercial Officer
From Premier League to Sunday league, from India’s cricketing superstars to Europe’s best ballers, Embelex powers sports brands around the globe. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply chain solutions and a proud history of innovation. When it comes to on-product branding and personalisation, we’re in a league of our own.
All athletes are born winners; we help them look the part. For example, we produced 85% of national kit badges in 2022 FIFA World Cup. Our end-to-end service offers sustainable solutions that help create lasting value for brands and factories through more meaningful consumer experiences. Partner with Embelex for market-leading quality and consistency at any scale.
From Premier League to Sunday league, from India’s cricketing superstars to Europe’s best ballers, Embelex powers sports brands around the globe. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply chain solutions and a proud history of innovation. When it comes to on-product branding, we’re in a league of our own.
This Women’s World Cup is the first to feature 32 teams, and alongside millions of fans we are proud to cheer on the women who are making history. It’s all for the love of the game.
At Embelex, we help bring your ideas to life – from names and numbers to badges and beyond. Because high-definition heat transfers and woven badges aren’t just what you display on the outside. They embody everything your team stands for on the inside. They inspire unity and help define a team’s identity. They symbolize the spirit of the players and the fans. And over time they become more than a crest or a badge. They are how you express yourself to the world.
Be a part of something bigger than yourself.
How we help Team Sports
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New Premier League names and numbers
Avery Dennison is the leading global supplier of names, numbers, crests, woven labels and speciality trims for the world’s largest brands, leagues, clubs and federations
WE ARE
We’re the industry benchmark in on-product branding, but our customers stay with us because we’re relentless innovators. Whether it be through our customization and personalization services, or the way we’re using digital labeling technology to drive fan engagement, we work closely with you to create change, solve problems and achieve what’s never been done.
Customize. Personalize. Digitalize.
We’ve been supplying Embelex to some of the biggest names in sports for over 20 years, including The Premier League, LALIGA and Major League Soccer.
We’re everywhere you look.
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Ready to bring your ideas to life? Get in touch with us.
We’ve been supplying Embelex to some of the biggest names in sports for over 20 years, including the English Premier League and Major League Soccer.
Embelex by Avery Dennison is the end-to-end ecosystem for on-garment embellishments that brings new possibilities to the world of fashion and apparel. Shape trends. Turns heads. Bring your big ideas to life. Contact us now to find out more
Embelex has enabled The R Collective to elevate our brand by bringing our mission and values to life through our products in creative and engaging ways. As a brand on a mission to rescue waste and inspire consumers to see fashion as a force for good, Embelex allows us to patch and label our collections to clearly spell out to our customers that we make clothes with a conscience.
Christina Dean - Founder and CEO, The R Collective
From the catwalk to the sidewalk and everywhere in between, Embelex powers the world’s most dynamic brands. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply-chain solutions and a proud history of innovation – all of which helps you shape the future of fashion.
Working with Embelex helped us empower our community to be more self-expressionists through their designs. Avery Dennison elevated our work, through labelling, trimmings and patches. Some want it to happen, some wish it would happen, Embelex made it possible for us to make it happen
Sam Lambert - Creative Director, Art Comes First
Ready to Embelex your garments?
We power new possibilities so that you can set trends instead of following them. Our end-to-end service offers sustainable solutions that create lasting value for fashion-houses, apparel brands and factories through more meaningful consumer experiences. Partner with Embelex and help your brand turn heads.
The global Embelex ecosystem is built on market-leading materials science, smart supply-chain solutions and disruptive creativity to deliver consistent, unmatched quality, speed and value on any scale. Through digitalization, sustainability and customization, Embelex brings your fashion brand to life.
Power your brand with Embelex.
Embelex your apparel Elevate your brand
Embelex by Avery Dennison is the end-to-end ecosystem for on-garment embellishments that brings new possibilities to the world of fashion and apparel. Shape trends. Turn heads. Bring your big ideas to life.
Avery Dennison is powering new possibilities for fashion brands around the globe. Watch this film to learn more about our connected Digital Solutions.
EMBELEX YOUR APPAREL / ELEVATE YOUR BRAND.
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FASHION
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Intelligent. Transparent. Traceable. Circular.
From Avery Dennison, Embelex is the end-to-end platform for on-product graphics and trims that brings your brand to life. Like you, we’re all about the perfect performance. Contact us today to see how we can help.
We finalized the heat transfer project and the good news is Avery Dennison's transfers were by far the best out of the 5 vendors we reviewed and tested. We evaluated all products on color, detail, cost, washability and hand feel. Avery Dennison will be our preferred partner when it comes to heat transfers moving into the future.
Jay Clements - Senior Creative Director, GEAR FOR SPORTS, a HANES brands Inc company
From the running track, to the yoga mat, to anywhere in the great outdoors, Embelex powers performance brands around the globe. As part of Avery Dennison, we’re equipped with decades of experience in apparel embellishments, a global network of supply chain solutions and a proud history of innovation. When it comes to on-product branding, we won’t be outperformed.
PERFORMANCE
We power new possibilities in performance apparel so that you can lead the pack instead of following the herd. Our end-to-end service offers sustainable solutions that help create lasting value for brands and factories through more meaningful consumer experiences. Partner with Embelex for superior quality and consistency at any scale.
The Embelex ecosystem is built on market-leading materials science, creative innovation and supply chain solutions to deliver consistent, unmatched quality and value. Through digitalization, sustainability and customization, we never stop seeking ways to improve our performance.
Embelex. Performance excellence
From Avery Dennison, Embelex is the end-to-end platform for on-product graphics and trims that brings your brand to life. Like you, we’re all about the perfect performance.
Push the boundaries of what’s possible
Avery Dennison Named "Official Embellishment Partner" of the Cleveland Cavaliers.
Date : Nov 9, 2022 Share this on social
Cleveland, OH — November 9, 2022 — The Cleveland Cavaliers and Avery Dennison (NYSE:AVY), a global leader in materials science and solutions that connect the physical and digital worlds, today announced a new partnership that makes the Mentor, Ohio-based Fortune 500 company the “Official Embellishment Partner” of the NBA team. The announcement comes on the heels of the expansion of Embelex™, Avery Dennison’s suite of solutions for on-garment branding for the global team sports market. They produce digitally-connected embellishments as well as names and numbers for the world’s biggest clubs and leagues including the English Premier League, FC Barcelona, and Real Madrid. Avery Dennison also recently announced their partnership as the cutting-edge embellishment partner of the San Francisco 49ers. The partnership with the Cavs represents their first foray into the NBA, while contributing to the community that Avery Dennison, and so many of its employees, call home. As a signature element of the partnership, the Avery Dennison logo will appear on the upper right chest of the players’ shooting shirts and warm-up jackets. For the Cavs, this marks the first time in franchise history that a partner logo has been featured on these team garments. The logos were produced and applied by Avery Dennison themselves from their Miamisburg, Ohio production location. This is also the location where they produce Embelex for sporting events and international tournaments, including the World Cup to local community events. Avery Dennison employs over 2500 people strong across manufacturing, corporate, sales, and marketing in Ohio. Their commitment to global DE&I initiatives is also evident through the many employee resource groups (ERGs) across the organization, including the LGBTQIA+ group, UNITE, which recently supported the 8th Annual Stonewall National Tournament and Summit held here in Cleveland last summer. Avery Dennison will also have a presence throughout the Cavs community platforms during the 2022-23 season, including Women’s History Night, the annual Black Heritage Celebration, and the upcoming Cavs Employee Resource Group Summit. “Our partnership with the Cleveland Cavaliers embodies our commitment to serving as a force for good in the communities where we operate,” said Michael Barton, senior vice president and general manager, Apparel Solutions, RBIS, Avery Dennison. “In addition to providing the Cavs with innovative Embelex solutions, we are proud to jointly support important DE&I initiatives that celebrate the culturally-inclusive fabric that is at the heart of the city of Cleveland,” he added. The partnership continues Avery Dennison’s trailblazing innovations in fan engagement through teamwear. Their digitally-connected on-garment branding technology, Embelex, enables sports teams and brands to continue engaging with fans in new and exciting ways off the playing field. The Cavs will now be part of this journey to give their loyal fans the opportunity for on-site apparel customization and personalization during home games. Matt O’Brien, Cavalier senior vice president of global partnerships, adds, “We’re excited to add Avery Dennison, another global company with Northeast Ohio roots, to our family of partners. This agreement is tied together by threads of innovation, hometown love and goodwill in our community. The organic connection that comes with teaming up with a local company like Avery Dennison is real, and it adds a unique layer of pride as we activate this partnership through our global platform.” To explore more about Embelex™, click here
Media contacts: Samantha Williams or Tai Burke at The Think Tank samanthaw@thinktank.org.uk taib@thinktank.org.uk Zack Yohman at Cleveland Cavaliers zyohman@cavs.com About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit https://rbis.averydennison.com/en/home.html Find out more about Embelex™ at embelex.averydennison.com ABOUT CLEVELAND CAVALIERS The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the transformed Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are part of Rock Entertainment Group. The Group also includes the Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts - the Cavaliers’ training and development center in Independence, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $2.0 billion in Cleveland. Gilbert is also Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation.
Avery Dennison Becomes Official Embellishment Partner of the Sacramento Kings
Date : Dec 07, 2022 Share this on social
● Avery Dennison provides player names, numbers and jersey patches for the Sacramento Kings and offers fans options for customization and personalization ● The merchandise partnership aims to maximize fan engagement through digitally connected shirt embellishments that bridge the physical and digital worlds ● Local youth basketball programing will be supported by Avery Dennison supplying embellishment of participants’ jerseys
Mentor, OH. – December 7, 2022 – Today, the Sacramento Kings announced Avery Dennison (NYSE:AVY), a global leader in materials science and solutions that connect the physical and digital worlds, as the official embellishment partner of the Sacramento and Stockton Kings. This announcement follows the rapid growth of Embelex™, Avery Dennison’s suite of solutions for on-garment branding used by sports teams around the globe. Currently, Embelex produces names, numbers and digitally connected embellishments for the world’s most iconic clubs and leagues including the English Premier League, FC Barcelona, and Real Madrid. “We are pleased to partner with Avery Dennison, a premier manufacturer that will enhance the quality of our merchandise while deepening our connection to our fans,” said Sacramento Kings president of business operations, John Rinehart. “This partnership will also utilize our shared passion for serving the local community, supporting jerseys and t-shirts for youth basketball participants.” “This partnership with the Sacramento Kings provides a unique opportunity to demonstrate the extent of our innovative branding solutions,” said Avery Dennison’s senior vice president and general manager of apparel solutions, Michael Barton. “Embelex is leading the industry in the personalization and customization of products and the demand for this is growing exponentially in the world of sport and beyond. By providing customized merchandise for the Kings loyal fans, we’re helping keep the team connected with fans, beyond the game.” As part of the deal, Avery Dennison has provided a broad range of embellishment services for the Kings uniforms, including player names, numbers and Dialpad jersey patches. The partnership includes the Stockton Kings uniforms, in-arena giveaways and merchandise lines, as well as support for local youth basketball programing through the embellishment of participants’ jerseys and t-shirts. Avery Dennison will also be the presenting partner of the Kings jersey customization station, located on the concourse of Golden 1 Center during all home games. To enhance the loyal Kings fans’ experience beyond the arena, Avery Dennison and the Kings will be working together to create unique and memorable moments for fans through customized merchandise. This merchandise will use Avery Dennison’s cutting-edge technology to connect with fans digitally through their garments to unlock exclusive offers such as discounts and other exclusive content. View a video and photos of the collaboration HERE. To explore more about Embelex™, click here To learn more, visit Kings.com.
Media contacts: Samantha Williams or Tai Burke at The Think Tank samanthaw@thinktank.org.uk taib@thinktank.org.uk About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader and innovator in physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $2.2 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com Find out more about Embelex™ at embelex.averydennison.com
Media contacts: Samantha Williams or Tai Burke at The Think Tank samanthaw@thinktank.org.uk taib@thinktank.org.uk About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader and innovator in physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $2.2 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com. Find out more about Embelex™ at embelex.averydennison.com
Date : Jan 30, 2023 Share this on social
US soccer fans had chance to enjoy a weekend of live-streamed fixtures, win one of 500 limited edition jerseys and rub shoulders with title-winning greats, Alan Shearer and Gary Cahill, at Premier League Mornings Live.
● Avery Dennison, official partner to the Premier League, provides support at the 8th Premier League Mornings Live event in Orlando, Florida. ● US soccer fans have chance to watch live-streamed games, meet former league champions and win special merchandise. ● Avery Dennison creates 500 limited edition jerseys for the event, showcasing its suite of on-product branding and embellishment solutions, Embelex. Avery Dennison was proud to support the Premier League at its eighth Premier League Mornings Live fan festival, hosted in Orlando, Florida on January 21st and 22nd, 2032. The event was an opportunity for US-based soccer fans and those traveling in the States to enjoy a free weekend of live-streamed fixtures, with a lucky few getting to meet special guests including former league title winners Alan Shearer and Gary Cahill. At the fun-filled weekend, supporters could enjoy exclusive screenings of matches and share the experience with other loyal fans of a sport that is rapidly growing in popularity. Before this year’s event, more than 50,000 US fans had attended Premier League Mornings Live, and with top tier teams such as Arsenal & Manchester United and Liverpool & Chelsea battling it out this time around, that figure will undoubtedly have shot up significantly. This year’s cohort travelled to Universal CityWalk at Universal Orlando resort to take part in the action. As a partner of the highly prestigious Premier League, Avery Dennison is the official embellishment provider for kit names and numbers and was thrilled to be involved. The team made 500 specially designed limited-edition jerseys that could be won by spinning a prize wheel. 300 caps were also up for grabs. Having attended previous events in Austin, Miami, Los Angeles and Philadelphia, this was the fifth Premier League Mornings Live jersey that the Avery Dennison team has designed and produced – and arguably the best yet.
Media contacts: Samantha Williams or Tai Burke at The Think Tank samanthaw@thinktank.org.uk taib@thinktank.org.uk About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com Find out more about Embelex™ at embelex.averydennison.com
● Avery Dennison, official partner to the Premier League, provides support at the 8th Premier League Mornings Live event in Orlando, Florida. ● US soccer fans have chance to watch live-streamed games, meet former league champions and win special merchandise. embellishments that bridge the physical and digital worlds ● Avery Dennison creates 500 limited edition jerseys for the event, showcasing its suite of on-product branding and embellishment solutions, Embelex. Avery Dennison was proud to support the Premier League at its eighth Premier League Mornings Live fan festival, hosted in Orlando, Florida on January 21st and 22nd, 2032. The event was an opportunity for US-based soccer fans and those traveling in the States to enjoy a free weekend of live-streamed fixtures, with a lucky few getting to meet special guests including former league title winners Alan Shearer and Gary Cahill. At the fun-filled weekend, supporters could enjoy exclusive screenings of matches and share the experience with other loyal fans of a sport that is rapidly growing in popularity. Before this year’s event, more than 50,000 US fans had attended Premier League Mornings Live, and with top tier teams such as Arsenal & Manchester United and Liverpool & Chelsea battling it out this time around, that figure will undoubtedly have shot up significantly. This year’s cohort travelled to Universal CityWalk at Universal Orlando resort to take part in the action. As a partner of the highly prestigious Premier League, Avery Dennison is the official embellishment provider for kit names and numbers and was thrilled to be involved. The team made 500 specially designed limited-edition jerseys that could be won by spinning a prize wheel. 300 caps were also up for grabs. Having attended previous events in Austin, Miami, Los Angeles and Philadelphia, this was the fifth Premier League Mornings Live jersey that the Avery Dennison team has designed and produced – and arguably the best yet.
Media contacts: Samantha Williams or Tai Burke at The Think Tank samanthaw@thinktank.org.uk taib@thinktank.org.uk About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com. Find out more about Embelex™ at embelex.averydennison.com
By taking part in the event and giving guests a special memento to take home, Avery Dennison continued in its commitment to nourish fan experiences in the team sports realm. It was also an opportunity to showcase the capabilities of Embelex, Avery Dennison’s ever-growing suite of solutions for on-garment branding which is already used by professional sports organizations across the globe.
AVERY DENNISON REVEALS NEW PREMIER LEAGUE NAMES AND NUMBERS FOR SEASON 23/24
Date : Mar 14, 2023 Share this on social
The Premier League's official names, numbers and sleeve badges supplier, Avery Dennison, has revealed the newly designed font and embellishments which will feature on next season's Premier League shirts.
Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, has partnered with the Premier League on the new font, which is only the fourth ever redesign in Premier League history. An increase in the number height and the integration of the Premier League's unique graphic pattern ensures the new font has increased visibility and more impact both on and off the pitch. The new names, numbers and sleeve badges will be available from spring onwards, following the launch of each Premier League club's kits for the 2023/24 season. Avery Dennison, the official names, numbers and sleeve badges supplier to the Premier League since 2019, documented the story behind the font change in a video, which includes on-pitch testing involving Premier League commentators, Martin Tyler, Jim Proudfoot and Joe Speight, at Brentford FC's Gtech Community Stadium. "The beauty of the Premier League is that it creates era-defining names and numbers. It is very rare that the design itself changes, so it is an honor for the team at Avery Dennison to have been part of that process," said Simon Allen, EU aftermarket commercial director, Apparel Solutions, Avery Dennison. "The ask was for the new design to be an evolution rather than a revolution. With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding. Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it." Will Brass, chief commercial officer, Premier League, said, "We wanted to work closely with Avery Dennison, using their expertise and experience to create new names and numbers which were not only clearer for those watching matches in stadiums or at home, but which also incorporated the Premier League brand more readily." “The names and numbers have become part of the fabric of the Premier League. For fans, having the name and number of a favorite player, their own name or even a personal message helps to bring them closer to the competition and their favorite clubs," he continued.
Media contacts: Nicole Whiteside or Global Commercial Enquiries nicole@digitalsportsmgmt.com sport@averydennison.com About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com Find out more about Embelex™ at embelex.averydennison.com
Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, has partnered with the Premier League on the new font, which is only the fourth ever redesign in Premier League history. An increase in the number height and the integration of the Premier League's unique graphic pattern ensures the new font has increased visibility and more impact both on and off the pitch. The new names, numbers and sleeve badges will be available from spring onwards, following the launch of each Premier League club's kits for the 2023/24 season. Avery Dennison, the official names, numbers and sleeve badges supplier to the Premier League since 2019, documented the story behind the font change in a video, which includes on-pitch testing involving Premier League commentators, Martin Tyler, Jim Proudfoot and Joe Speight, at Brentford FC's Gtech Community Stadium. "The beauty of the Premier League is that it creates era-defining names and numbers. It is very rare that the design itself changes, so it is an honor for the team at Avery Dennison to have been part of that process," said Simon Allen, EU aftermarket commercial director, Apparel Solutions, Avery Dennison. "The ask was for the new design to be an evolution rather than a revolution. With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding. Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it." Will Brass, chief commercial officer, Premier League, said, "We wanted to work closely with Avery Dennison, using their expertise and experience to create new names and numbers which were not only clearer for those watching matches in stadiums or at home, but which also incorporated the Premier League brand more readily." “The names and numbers have become part of the fabric of the Premier League. For fans, having the name and number of a favorite player, their own name or even a personal message helps to bring them closer to the competition and their favorite clubs," he continued. In addition to the name and number change, the Premier League sleeve badge has been redesigned for the upcoming season to a stand-alone iconic Premier League lion. This design will be replicated in gold for the "Champions" badge worn by the season's winning team. With Avery Dennison's sustainability credentials at the forefront of the manufacturing process, the names, numbers and sleeve badges are produced at its factory in Western Norway, powered by renewable energy from a nearby glacier. With printing and robotics technology in place to reduce waste, the Premier League embellishments are printed on a thin and digital layer, using a high-tech computer to determine the placement of the transfers and ensure the best utilization of the sheet, ensuring minimal waste. To watch the full video of the story behind the font, click here
Media contacts: Nicole Whiteside or Global Commercial Enquiries nicole@digitalsportsmgmt.com sport@averydennison.com About Avery Dennison Retail Branding and Information Solutions Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.rbis.averydennison.com. Find out more about Embelex™ at embelex.averydennison.com
In addition to the name and number change, the Premier League sleeve badge has been redesigned for the upcoming season to a stand-alone iconic Premier League lion. This design will be replicated in gold for the "Champions" badge worn by the season's winning team. With Avery Dennison's sustainability credentials at the forefront of the manufacturing process, the names, numbers and sleeve badges are produced at its factory in Western Norway, powered by renewable energy from a nearby glacier. With printing and robotics technology in place to reduce waste, the Premier League embellishments are printed on a thin and digital layer, using a high-tech computer to determine the placement of the transfers and ensure the best utilization of the sheet, ensuring minimal waste. To watch the full video of the story behind the font, click here.
Avery Dennison scores strategic partnership position with LALIGA as the exclusive partner to provide embellishments to the league
Date : June 15, 2023 Share this on social
MADRID, Spain – June 15, 2023 – LALIGA, the two highest divisions of the Spanish football system, and Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, today announced Avery Dennison as the official strategic partner of LALIGA, exclusively supplying the official sleeve badges, along with names and numbers with LALIGA logo for both on-pitch and retail. As part of LALIGA's focus on fan engagement, the sleeve badges will be embedded with smart technology. Fans can use their phones to scan the official embellishments on their jersey to reveal a unique LALIGA experience. "LALIGA is one of the world's most popular football leagues watched by millions worldwide. Being a part of LALIGA is a huge honor for the clubs, players and fans alike, and that's why Avery Dennison is proud to be providing the official sleeve badges, along with other embellishments for LALIGA," commented Steve Mason, vice president and general manager, Embelex and Aftermarket, Apparel Solutions, Avery Dennison. "At LALIGA, we are constantly evolving and looking for the best partners to continue innovating. In this case, we are delighted to go one step further, hand in hand with Avery Dennison, in the use of the LALIGA badge on our clubs' shirts, with the ultimate goal of improving the experience for our fans", said Oscar Mayo, Executive General Director of LALIGA. This agreement is the latest in a series of partnerships for Avery Dennison's EmbelexTM, a suite of solutions for on-garment branding used by some of the most iconic sports teams and leagues globally. Other partners include Real Madrid and the English Premier League, a long-standing partnership with over 15 million names, numbers and sleeve badges produced annually.
Media contacts: Leslie Hawk or Carlos Ruiz-Ocaña leslie.hawk@averydennison.com cruizocana@laliga.es About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers' product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com. About LALIGA LALIGA is a global, innovative and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association comprising the 20 clubs and SADs (public limited sports companies) in LALIGA Santander and the 22 in LALIGA SmartBank, responsible for organizing these national professional football competitions. With headquarters in Madrid (Spain), it is present in 41 countries through its 13 offices and 44 delegates. In the 2019/2020 season, LALIGA reached more than 2.8 billion people globally. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LALIGA Genuine Santander. For more information, visit: www.laliga.com.
Date : Aug 1, 2023 Share this on social
Mentor, OH – August 01, 2023 – Avery Dennison (NYSE:AVY), a global leader in materials science and digital identifications solutions, announces collaboration with the renowned UK Premier League side Wolverhampton Wanderers (Wolves) as part of a project to engage their fanbase in the UK and US. The incredible untold story of Wolves’ impact in introducing football (soccer) to a wide audience in the US will be brought to life in a new documentary from Wolves Studios – 1967: When LA Wolves Conquered the USA. Wolves’ internal production house has teamed up with leading football media company Footballco and their football magazine, MUNDIAL, to tell the tale behind the club’s involvement in kickstarting the popularity of soccer and helping the sport grow in the States. The documentary’s trailer was released on Friday 14th July 2023, to mark the 56-year anniversary of the United Soccer Association’s championship final at the Los Angeles Memorial Coliseum and can be watched on the new LA Wolves microsite. As branding partners, Avery Dennison has created a limited edition, digitally-connected jersey to commemorate the Wolves team’s remarkable relationship with US soccer. Fans will be able to scan the official smart embellishments on their jersey to reveal a unique Wolves experience. The jerseys will debut at premiere events in Los Angeles, California and Wolverhampton, England to launch the documentary produced by Wolves, celebrating the club’s history. To engage their fan base, Avery Dennison will also support Wolves by offering application and personalization of names and numbers at the events. This specialized service will draw on the expanding capabilities of Avery Dennison's Embelex™, a suite of solutions for on-garment branding used by sports teams globally. Already partnering as the official embellishment providers of the UK Premier League, NBA Sacramento Kings, Cleveland Cavaliers and NFL San Francisco 49ers, this alliance further cements Avery Dennison’s position as an integral part of the global teamsports market, driving their ambitions to enhance fan engagement and support teams of all shapes and sizes. Simon Allen, EU aftermarket commercial director, at Avery Dennison, said: “Wolverhampton Wanderers have a rich history that Avery Dennison is now a part of. Sports apparel is a conduit for team spirit, and this is not only a moment to celebrate history, but to make it, supporting the Wolves story using our expertise in team sports apparel and digital embellishment technology. We’re excited about creating a new breed of jersey, designed to open new innovative ways to engage with fans.” Russell Jones, general manager, marketing & commercial growth at Wolverhampton Wanderers adds, “Identity is at the heart of the fan experience, and this collaboration adds yet another level to an already rich history for Wolves. We are pleased to be working with Avery Dennison to bring a glorious journey that ended with one of the greatest finals ever seen on American soil to life again, and we have the opportunity to offer our supporters a lasting memento through this exclusive shirt.”
About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers' product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com. About Wolverhampton Wanderers FC Wolverhampton Wanderers FC, known as Wolves, is a Premier League football club, founder member of the English Football League and one of the fastest growing football brands in Europe. Wolves boasts one of the richest histories in the game, having won 17 major trophies, including 11 league titles, four FA Cup and two League Cups. Wolves is owned by Fosun, a global innovation-driven consumer group, that is located in 16 countries and is one of the largest privately owned conglomerates in China. We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for success. For more information, visit www.wolves.co.uk
Now available to all NBA teams and official retailers! Avery Dennison Embelex name, number, and sponsor logos for all official team marks, fonts, jersey customization and teamwear goods.
Avery Dennison is a worldwide leader in apparel trims with global production capabilities, including quick-turn Made in the USA options for domestic customers. Our Embelex solutions suite ranges from heat transfers to twill to woven badges and more. Many of our offerings can include digital connectivity through NFC, RFID or via hidden watermark that can turn any brand logo or tshirt graphic into a scannable link for bespoke content and fan engagement. Register your interest in the form below to learn more, get registered now and start ordering all the NBA team products you need.
When performance matters, rely on a global leader with 88 years in the game.
Avery Dennison is the leading global supplier of names, numbers, crests, woven labels and specialty trims for the world’s largest brands, leagues, clubs and federations.
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AVERY DENNISON NETS NATIONAL BASKETBALL ASSOCIATION RETAIL LICENSE AGREEMENT AS PART OF EMBELEX™ PORTFOLIO EXPANSION
Date : Sep 12, 2023 Share this on social
MENTOR, Ohio – September 12, 2023 – Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, has announced an agreement with NBA Properties, Inc. (“NBAP”) to license National Basketball Association (NBA) team marks, logos, fonts and more in the production of on-court and retail apparel embellishments. This initial license agreement affirms Mentor, Ohio based Avery Dennison’s intentions to expand its Embelex™ business in the United States. It follows recent acquisitions in the apparel trims space of Rietveld (Netherlands), Thermopatch (USA), and Lion Brothers (USA), all of which add production and materials science capabilities to the growing Embelex solutions portfolio. Avery Dennison will produce licensed marks, logos, fonts and more for NBA teams and retailers under this agreement. The agreement means teams and retailers can benefit from the entire Embelex portfolio including digitally connected garment capabilities with the consistency and scale of global manufacturing coupled with fast response production capacity in the USA. "The NBA is the preeminent leader in global basketball. This iconic brand is synonymous with world-class basketball, fan engagement and quality retail products that represent the NBA with equal reverence. Avery Dennison is proud to be working with official NBA team marks and embellishments. And we look forward to producing Embelex solutions for teams and retailers alike," said Steve Mason, vice president and general manager, Embelex and Aftermarket, Apparel Solutions, Avery Dennison. This agreement is the latest in a series of partnerships for Avery Dennison's Embelex, a suite of solutions for on-garment branding used by some of the most iconic sports teams and leagues globally. Other partners include the San Francisco 49ers, Major League Soccer, Real Madrid and the English Premier League, a long-standing partnership with over 15 million names, numbers and sleeve badges produced annually. Avery Dennison also has embellishment partnerships in place with the Sacramento Kings and the Cleveland Cavaliers. To explore more about Embelex™, visit embelex.averydennison.com.
Media contacts: Samantha Williams samanthaw@thinktank.org.uk About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com. About the NBA The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women's National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes. Learn more at NBA.com.
Inter Miami and (re)boot Enter Enhanced Partnership, Committed to Uniting Athletes and Fans to Eliminate Waste in the Fútbol Industry Long Term
Date : Nov 14, 2023 Share this on social
MIAMI (Nov. 14, 2023) — As part of Inter Miami CF’s commitment to harnessing the power of fútbol to do good, the Club today announced the enhanced partnership with innovative brand (re)boot with the goal of uniting athletes and fans to eliminate waste in the fútbol industry. Founded by Gabriella Mas, (re)boot has been at the forefront of tackling the waste crisis in the fútbol industry by up-cycling and recycling worn fútbol equipment to extend the life of sportswear beyond the game. (re)boot is designed to build a community that bridges the sport industry and the circular economy, and is leveraging industry-leader Avery Dennison's Digital Solutions to achieve this goal. Following the success and positive impact of its inaugural collection in March 2023, which featured reconstructed training tops and game-worn kits by the Inter Miami CF First Team, (re)boot is unveiling its highly-anticipated first retail collection, (re)boot x ROW_____Z, in collaboration with Inter Miami. The 50-piece jersey collection is made up of one-of-one (re)boot sourced jerseys from Inter Miami CF’s equipment room over the last two seasons, including a mix of player-worn match jerseys, training tops, goalie jerseys, and residual stock. A limited number of pieces from the (re)boot x ROW_____Z collection will first be available for purchase at 10 a.m. ET on Monday, Nov. 20 at (re)boot.futbol. "Our partnership with (re)boot holds a special place within our Club, as it seamlessly aligns with our core mission of harnessing the power of fútbol to do good. It also bolsters our ongoing commitment to promoting recycled materials and sustainability. We take great pride in continuing to unite with (re)boot for this transformative initiative that leaves a lasting, positive impact on our planet,” said Mike Ridley, Inter Miami CF SVP of Brand and Marketing, who led Inter Miami CF’s One Planet initiative. “We are thrilled to be bringing to life our first retail collection for Inter Miami’s fans, in collaboration with ROW_____Z and MLS. In the last six months, Inter Miami has quickly established itself as a reference point for fútbol globally, and we are incredibly proud to stand alongside the club in our joint mission to use fútbol as a driving force to address the mounting waste crisis worldwide,” said Mas. For the first retail collection, (re)boot teamed up with another game changing brand in sustainability, ROW_____Z. The London-based brand was founded by Daegen Eppey and Tom Ellis in 2021 with a mission to bring football threads into the everyday wardrobe. ROW_____Z specialize in reworking old, damaged product into new, bespoke garments that speak to both football and fashion fans alike. The company is known for reinvigorating the obsolete, creating expressive sportswear through creative and innovative pattern-cutting, suitable for both the players on the pitch and the fans in the stands. “Our process begins through deconstructing the initial damaged garment, intricately removing the badge panel and recognising a complimentary color-way. The top is then built out from the badge, in an almost mathematical, puzzle formation. Our priority lies with ensuring as much of the initial shirt is utilized as possible,” said ROW_____Z Founder, Tom Ellis. “Working with Inter Miami’s iconic jerseys on this project was a match made in heaven, combining their iconic pink with a mix of Away, Training and ‘One Planet’ tops from a variety of seasons. Creating a collection of one-of-one pieces, each with its own unique history,” Ellis added. For their newest and most innovative collection to date, (re)boot is also partnering with Avery Dennison, a global materials science and digital identification solutions company, in order to elevate the technological features included in the jerseys and provide an even more powerful garment to fans. Avery Dennison will supply jock tag labels on each jersey, incorporating Near Field Communication (NFC) technology that tells a distinctive brand story and offers an interactive digital experience for fans via their mobile devices. As a key component of the relationship, Avery Dennison will provide (re)boot with their network of recyclers. “Reducing professional sports textile waste is (re)boot’s excellent game plan. By producing jerseys that have been repurposed from club discarded apparel, and then digitizing them with Avery Dennison’s Digital ID technology, powered by atma.io connected product cloud. This will transform these individual garments into unique data points, and provide the jersey owners with access to storytelling that will educate, add interest, and promote recycling,” said Mike Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison. “When users scan the digital label on the garment, they will be able to discover details about the sourcing of the pieces from Inter Miami’s equipment room, the jersey’s composition and material, and background information about (re)boot. Down the line, these unique digital triggers on garments will be used by industrial textile recyclers to further open the circularity loop and divert textiles from landfill,” Colarossi continued. The collection comes on the heels of (re)boot being announced as an official national licensee for Major League Soccer and Fanatics. This not only reaffirms their unwavering commitment to sustainability but also solidifies their long-term relationship that will extend beyond Inter Miami CF, encompassing other MLS teams and league-wide initiatives in the future. Key highlights of the upcoming (re)boot x ROW_____Z collection include: ● The new collection is comprised of a unique 50-piece jersey collection for fans, upcycled by designers ROW_____Z, based in London (Led by Tom Ellis and Daegan Eppey). ● Each jersey is one-of-one (re)boot sourced jerseys from Inter Miami CF equipment room over the last two seasons, a mix of player worn match jerseys, training tops, goalie jerseys, and residual stock. ● The new (re)boot x ROW_____Z collection will feature jock tag labels by Avery Dennison. Each label features an NFC chip, telling a unique story behind the brand, as well as a digital experience for fans on their phones. ● A limited number of pieces from the latest collection will first be available for purchase exclusively online at (re)boot.futbol beginning at 10 a.m. ET on Monday, Nov. 20 ● This collection marks the first club-league-wide initiative to empower circularity and reduce textile waste in both the sports and fashion industry.
Media contacts: Samantha Williams samanthaw@thinktank.org.uk About Inter Miami CF: Club International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team that competes in Major League Soccer. Inter Miami currently plays and trains at its 34-acre centralized facility, which includes DRV PNK Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and has a youth Academy for ages U-12 to U-19. Please visit www.intermiamicf.com for more information. Inter Miami CF Main Partners include: XBTO, Fracht Group, AutoNation, Baptist Health, Florida Blue and Royal Caribbean. About (re)boot: (re)boot was launched in 2023 with a mission to unite clubs, athletes, and fans to eliminate waste in the fútbol industry, through upcycling official club and player worn sports gear into new products. Visit @reboot.futbol on Instagram for more. About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.
(re)boot reveals their first retail and most innovative collection to date, (re)boot x ROW_____Z, using Inter Miami team-worn gear and Avery Dennison Digital Solutions; A limited number of pieces from the latest collection will first be available for purchase exclusively online at (re)boot.futbol beginning at 10 a.m. ET on Monday, Nov. 20
New York Jets Announce Partnership with Avery Dennison
Date : Nov 21, 2023 Share this on social
NEW YORK (Nov. 21, 2023) — The New York Jets and Avery Dennison, a global materials science and digital identification solutions company, announce a new multi-year partnership naming Avery Dennison “Official Embellishments Partner of the New York Jets.” This partnership provides the opportunity for Avery Dennison and the Jets to collaborate through various fan-enhancement platforms throughout the United States and United Kingdom. The Jets partnership with the global company marks the team’s fifth partnership in the UK. “We’re excited to partner with an industry leader such as Avery Dennison. The Jets pride ourselves on collaborating with innovative companies, expanding our partnerships globally, and providing our fans the best experiences,” said Jeff Fernandez, Jets VP, Business Development + Ventures. “We look forward to this opportunity to creatively weave Avery Dennison into many of our fan engagement initiatives.” As part of the partnership, Avery Dennison will be the presenting partner of the Jets first-ever Black Friday game against the Miami Dolphins at MetLife Stadium. To commemorate the game, Avery Dennison will be giving away an exclusive and limited edition Black Friday Football patch. Furthermore, all fans who attend the game will receive an Avery Dennison branded rally towel that includes an exclusive Jets Shop discount. For the UK fanbase, Avery Dennison will be the presenting partner of three Jets Watch Parties in the United Kingdom for fans to come together and watch the team live during the season. Watch Parties will be held Friday, November 24th at The Bierkeller Manchester, and Sunday, December 10th in Leeds, and will feature exclusive Avery Dennison giveaway items including a Jets and Avery Denison branded scarf. A previous watch party was held in Leicester, England in September. Steve Mason, vice president and general manager, Embelex at Avery Dennison noted, “The NY Jets will be a strategic partner to Avery Dennison’s continued growth in sport in the United States. We look forward to working hand in hand with their entire organization to add value to the fan experience through our Embelex product solutions, including but not limited to digitally enabled fanwear that can provide new consumer engagement opportunities for both of our great brands.” Avery Dennison will also be partnering with the Jets on an exclusive NFL Draft fan activation with giveaways utilizing Avery Dennison’s proprietary digital solutions, beginning in 2024. The Jets were awarded international marketing rights to the United Kingdom in 2022 as part of the NFL’s Global Markets Program initiative. The initiative provided all 32 NFL clubs the right to pursue and bid on international markets with the goal of globally expanding the game of American football.
Media contacts: Samantha Williams samanthaw@thinktank.org.uk Meghan Gilmore mgilmore@jets.nfl.com About the New York Jets The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today’s league. As part of a commitment to its fan base through innovation and experiences, the team has created initiatives such as, its trailblazing Jets Rewards program, a state-of-the-art mobile app, and 1 JD Entertainment, a comprehensive content platform that gives fans greater access to the team across all digital and social platforms. The organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities. The organization supports the efforts of the Lupus Research Alliance, youth football and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey. For more information about the New York Jets visit newyorkjets.com. About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.
Partnership will activate in both the United States and the United Kingdom. Avery Dennison will be the presenting partner of the NFL’s first-ever Black Friday Game.
Partnership will activate in both the United States and the United Kingdom Avery Dennison will be the presenting partner of the NFL’s first-ever Black Friday Game
Date : Nov 22, 2023 Share this on social
MENTOR, Ohio – November 22, 2023 – Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company and The Official Cutting Edge Embellishment Partner to the San Francisco 49ers, recently worked with 49ers marquee sponsor Levi Strauss & Co (NYSE:LEVI) to produce an NFC-chip enabled patch that was included in season-ticket-holder gift boxes at the beginning of the regular season. The commemorative patch from Levi’s® and Avery Dennison celebrates ten seasons of the 49ers in Levi’s Stadium®. Embedded into the embroidered patch via AD TexTraceTM Heat Seal LoG is an NFC chip that unlocks a special "Thank You, Season Ticket Holders" video message from General Manager John Lynch featuring highlights from the past ten seasons. Sent to all 49ers season ticket holders as part of their annual start-of-season gift box, the digitally enabled patch is a home iron-on patch; the NFC chip is activated by a single tap from any smartphone. The digitally enabled garment landscape remains a largely white space opportunity for brands, teams, and leagues alike worldwide. This proud partnership between Avery Dennison and the San Francisco 49ers is enabling case-in-point examples of what is possible. Speaking on the patch, technology, and the opportunity for two official brand partners to work collaboratively toward a shared mission in fan engagement, VP of Corporate Partnerships at the 49ers, Kevin Hilton noted, "This effort is a prime example of partner cross-collaboration. We're grateful to Avery Dennison for their proactive offer of NFC technology to Levi's®, and thrilled that all sides came together to create this commemorative patch as a way to thank season ticket holders in a distinctive, relevant way." 49ers Chief Marketing Officer, Alex Chang added: “The annual Season Ticket Member gift is an important way we show our appreciation to our most loyal fans. For this season's gift, we are proud to partner with Avery Dennison and Levi's® to provide an exclusive and highly engaging experience leveraging Avery Dennison's Embelex™ solutions.” Steve Mason, vice president & general manager Embelex, Avery Dennison added, "Fan engagement opportunities are at the core of any professional sports team. Avery Dennison prides itself on our Digital Solutions which connect the physical Embelex product with our digital capabilities. In a competitive landscape such as professional sports we anticipate further adoption of these 1-to-1 fan engagements and new lines of communication to open. Possibilities are endless." Avery Dennison has made a number of significant acquisitions over the course of the past year - Lion Brothers, Thermopatch, and RTV Print - that signify its intent to expand their Embelex footprint in the team sports marketplace. This anticipated growth and added capabilities further support Avery Dennison’s plans for Embelex in the marketplace. To explore more about Embelex, visit embelex.averydennison.com.
Media contacts: Samantha Williams samanthaw@thinktank.org.uk About Avery Dennison Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com. About The San Francisco 49ers: The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers. About Levi's® Stadium Named Sports Facility of the Year for 2015 by Sports Business Journal, Levi's® Stadium is home to the San Francisco 49ers and serves as one of the world’s most technologically advanced and sustainable sports and entertainment venue. The $1.2 billion venue consists of 1.85 million square feet and 68,500 seats, including 175 luxury suites and 9,000 club seats, and was designed by HNTB and built by Turner/Devcon for the Santa Clara Stadium Authority. It is a multi-purpose facility with flexibility that has allowed it to host a wide range of events – including international soccer, college football, ice hockey, motorsports, concerts and various civic events – since opening in 2014. The venue is also expandable for major events such as 2026 FIFA World Cup, WrestleMania 31, Super Bowl 50 and the 2019 College Football Playoff National Championship Game. Levi's® Stadium is owned by the Santa Clara Stadium Authority, a public joint powers authority established to provide for development and operation of Levi's® Stadium to ensure the stadium serves the goals of the City of Santa Clara. For more information, go to LevisStadium.com.
